Guidelines for new application types
More simply than ever, the human being binds himself particularly to digital services, which are preferentially used in the social fabric.
Bonding effects
Bonding effects#
A high satisfaction of the user, a steady and almost complete availability of contacts, which collectively define the social fabric of a user, lead to significant binding effects.
Several factors observed in everyday life (habit and regular routine) make it difficult to convince the average user to switch from an existing digital platform to a completely new and potentially more trustworthy digital platform. Today's heavy-weights in the market for social media applications connect significantly more than two billion people with each other and depict the social fabric already very closely in a digital form.
The human being is influenced by the following aspects in his ability to act and make decisions, which are the main services of his choice.
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Number and nature of contacts available as participants in a digital social network.
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Extent of the shared content or the feedback received for it.
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Quality, functionality and mobile availability of the platform in use.
The user will always seek the platform with the highest added value in terms of interconnectivity with other people, regardless of the impact on the individual.
What is feasible and what is not
What is feasible and what is not#
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The Code of Conduct of companies which consider the information contained in personal data to be currency cannot be changed even by legislative regulations regarding privacy.
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Most users rarely think about their online activities.
The user's habit can hardly be influenced.
Notice
Notice#
A technique that promises a solution to the problem must take these factors into account from the very beginning. The user's acceptance determines the audience reach of an application.
The approach followed in Project Millipede allows the user from the very beginning to use the favoured digital platform in the same way as before.